Emerson M-Castro

Freelancer
Written By Matthew Mottola
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Working in the Human Cloud

Emerson is the Creative Director and Designer at Bird on Money, spearheading projects for clients like Microsoft, X-box, 1800 TEQUILA, and various businesses/start-ups. 

Find him in:

  • Chapter 6

Connect:

Featured quote from Chapter 6, Why Tapping Into the Human Cloud Is The New Corner Office

Within 48 hours, I received this message from Emerson Mendieta-Castro, a designer based out of Nashville, Tennessee: 

Hello Matt! This sounds like a really exciting project, I myself am an entrepreneur so this project is close to home. I’ve included shots of three recent projects I spearheaded, based on print and interactive design that are similar to this project. Hope we can connect and bring this project to life! – Emerson

I clicked hire immediately (no interview). Then in a week, Emerson delivered the first 15 pages. I was in tears when I opened the email. He took what I was hoping for and exceeded what I could even conceive … from the overall aesthetic to specific visuals and the little details that only a true expert could understand.

Deeper than the specific outcome of the project, Emerson taught me I didn’t have to do it all. I could ask for help without being the asshole executive who takes credit and touts his skill in delegation. I created and collaborated instead of delegating and dictating. 

Matthew Mottola

Matthew R Mottola builds the human cloud, the digital and remote model of work that over half the US workforce will transition to within the next seven years.

Matthew is the Co-Founder and CEO of Venture L, the leading platform for freelancers to run their business, and author of upcoming book The Human Cloud.

Matthew has led and transformed today’s leading companies.

At Microsoft, in joint partnership with Upwork, he built the Microsoft 365 freelance toolkit - the unlock for enterprises to embrace the human cloud at scale - bringing Microsoft from nascent to an industry leader in under two years. At Gigster, he built Ideation - a service that used freelance developers, data scientists, and product managers to consistently generate what should be built in the software development lifecycle. At Georgia Tech, he helped develop the entrepreneurship curriculum with Faculty of the Year awardee Arn Rubinoff and guest lectures.

Matthew is a recognized voice for leadership teams, public investors, and media. His work has been featured by Forbes and Fortune to name a few. He is an international keynote speaker, speaking at leading conferences Remote Work Summit and YPO’s Innovation Week to name a few. He is the author of StartUp Not StartDown, upcoming book The Human Cloud, and contributor to leading industry reports.

https://matthewrmottola.com/
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